Gene-neuro Exploration

Merges photo-video art with copywriting, capturing ephemeral blurred floral motion in a sensory-driven experience.

Challenge

Neuroscientists have to write complex queries to generate node-graph visualizations of gene relationships. This is a steep learning curve, especially for researchers without query-writing experience.

Difficult product traceability

Buyers lack trust in product quality, while it's hard for farmers to prove the quality

Farmers' problem

Lack of online trade

Low profit margins

Harvest under pressure 🕐

“I don't know exactly how much I’ll harvest, but I still have to commit to a number, it's always a gamble."

Price controlled by middlemen 💰

“A good harvest should be good news, but it often means selling cheaper just to avoid waste."

Lack of credibility 📦

“I worked hard for that crop, but once it leaves my farm, I don’t know where it goes or how it’s sold."

How might we make the process easy for farmers to manage their sales independently?

How might we improve farmers product distributions to buyers without barrier in trust?

Average hours to code 1 screen's UI

Gene-neuro Exploration

Challenge

Let's

design

build

create

together