Ethereal

Blends brand strategy and graphic design to create otherworldly character visuals, balancing surreal forms and soft color harmonies.

How to design vivid surreal characters for EonFantasy, maintain strong avant-garde visual impact, and convey the brand’s core proposition of “future realm, surreal narrative” without making the rendered images seem too obscure?

Difficult product traceability

Buyers lack trust in product quality, while it's hard for farmers to prove the quality

Farmers' problem

Lack of online trade

Low profit margins

Solution (demo) 📱

With “surreal form semantics” as the creative logic, we built the characters in layers:

Integrate abstract geometry and organic forms, use material contrast (e.g. smooth and rough) to enhance visual tension;
Implant core brand symbolic elements (such as signature colors and refined form details) to make the characters strike a balance between avant-garde flair and strong brand-recognizable traits.

Let's backtrack the process ⚙️

Harvest under pressure 🕐

“I don't know exactly how much I’ll harvest, but I still have to commit to a number, it's always a gamble."

Price controlled by middlemen 💰

“A good harvest should be good news, but it often means selling cheaper just to avoid waste."

Lack of credibility 📦

“I worked hard for that crop, but once it leaves my farm, I don’t know where it goes or how it’s sold."

How might we make the process easy for farmers to manage their sales independently?

How might we improve farmers product distributions to buyers without barrier in trust?

Average hours to code 1 screen's UI

Ethereal

Solution (demo) 📱

Let's backtrack the process ⚙️

Let's

design

build

create

together