Dreamscape

Focuses on graphic design for whimsical animal art, turning wildlife into whimsical digital illustrations where colours blend in fantastic, dreamlike harmony.

View Site

How to create whimsical dreamy animal images for FaunaDream, retain the inherent cute affinity of animals, inject artistic depth, and achieve emotional connection with audiences of all ages?

Difficult product traceability

Buyers lack trust in product quality, while it's hard for farmers to prove the quality

Farmers' problem

Lack of online trade

Low profit margins

Solution (demo) 📱

With “fairy-tale realism visual grammar” as the core strategy, we shaped the images in two tracks:

Use soft focus and color gradients to reshape animal forms, giving the images a “dream filter”;
Extract animal character symbols (such as the steadiness of polar bears, the agility of snow leopards), and convey emotional warmth through visual details.

Let's backtrack the process ⚙️

Harvest under pressure 🕐

“I don't know exactly how much I’ll harvest, but I still have to commit to a number, it's always a gamble."

Price controlled by middlemen 💰

“A good harvest should be good news, but it often means selling cheaper just to avoid waste."

Lack of credibility 📦

“I worked hard for that crop, but once it leaves my farm, I don’t know where it goes or how it’s sold."

How might we make the process easy for farmers to manage their sales independently?

How might we improve farmers product distributions to buyers without barrier in trust?

Average hours to code 1 screen's UI

Dreamscape

Solution (demo) 📱

Let's backtrack the process ⚙️

Let's

design

build

create

together